Laurentide installs and maintains HVAC systems for commercial buildings north of Montréal. Growth depended on referrals, and the team wanted recurring maintenance contracts.
The challenge
- No list of commercial buildings or their decision-makers
- Estimators waiting on inbound requests
- Leads tracked in spreadsheets
What we did
We built a verified list of 300 property managers and building owners in Laval, the Laurentides and the North Shore, then ran a French-first calling and email program offering a free maintenance audit.
- Contacts researched by building type, size and age of equipment
- Visits booked directly into the estimators' calendars
- Pipeline moved from spreadsheets into a clean CRM with follow-up reminders
Results
An 18% reply rate and 64 site visits in the first quarter, with maintenance contracts now making up a growing share of revenue.
We got the list, the conversations and the visits. Our estimators haven't had an empty week since.
