01
ICP and account list
We define target segments with you — company size, tech stack, funding, region — and build a verified list of accounts and contacts.
SaaS & technology
Qualified demos for SaaS and tech companies
We research your ideal customer profile, reach founders, operators and IT buyers, and book demos your account executives actually want to take.
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The challenge
Most SaaS teams don't lack leads. They lack conversations with the right buyers at the right time.
Why outbound is different in SaaS
Buyers are flooded with automated sequences, buying committees keep growing, and a free trial is not a pipeline. Our SDRs work as an extension of your sales team: they learn your product, your competitors and your ideal customer profile, then open conversations by phone, email and LinkedIn — in the buyer's language. Every meeting is qualified before it reaches your calendar, so your account executives spend their week in demos, not in follow-ups.
What gets in the way
What usually holds SaaS pipelines back
Content and paid campaigns bring in sign-ups, but rarely the mid-market and enterprise accounts that move revenue. Outbound reaches the accounts that will never fill in a form.
When account executives build lists and chase replies, demos slip and forecasts suffer. A dedicated SDR team gives them their calendar back.
An English-only sequence underperforms in Québec, France and Belgium. Native-speaking SDRs adapt the message, not just the translation.
Booking for volume fills the calendar with no-shows. We qualify on budget, authority, need and timing, and pass full notes to the account executive.
ConnectConvertConquer
Who we reach
Decision-makers we reach for SaaS companies
Founders and CEOs at startups, VPs of Sales, Marketing and Operations, CTOs, IT directors and heads of department — whoever owns the problem your product solves.
We work in English, French and Dutch, inside your CRM (HubSpot, Salesforce or Pipedrive), and follow CASL in Canada and GDPR in Europe for every email we send.
How we work
How we run outbound for SaaS
02
Messaging per persona
Sequences written for each role and language, based on the problems your best customers had before they bought.
03
Multichannel outreach
Calls, personalised emails and LinkedIn touches over two to three weeks, adjusted every week from reply data.
04
Qualified demo handoff
BANT-qualified meetings booked in your account executives' calendars, with call notes and next steps logged in the CRM.
Services that fit
The services SaaS and tech teams use most
FAQ
Questions we often hear
Most programs start within two to three weeks: one week to agree on the ideal customer profile and messaging, one week to build and verify the first lists, then outreach begins. The first qualified meetings usually follow in the weeks after launch.
Yes. Each SDR is trained on your product, use cases and competitors before the first call, and we keep a shared playbook of objections and answers that improves every week.
Yes. Our SDRs are native or fluent speakers, so buyers in Québec, France, Belgium and the Netherlands are approached in their own language.
We work in your CRM — usually HubSpot, Salesforce, Pipedrive or Zoho — so every call, email and meeting is logged where your team already works.
Other industries
Explore other industries
Home services & HVAC
Targeted lists of contractors, property managers and commercial buyers, followed by persistent multichannel outreach.
Real estate
Appointment setting for brokerages, developers and commercial real estate teams, in French and English.
Professional services
Agencies, consultancies and firms that need a steady pipeline of qualified introductions.
E-commerce & retail
A bilingual Customer Experience Team for support, after-sales and retention.
Financial & business services
Compliant, professional outreach and customer care for insurers, lenders and B2B service providers.